Outstanding means being superior, striking, exceptional, clearly noticeable—essentially, to stand out. People are attracted to outstanding organizations. They want to buy from them, sell to them, invest in them, volunteer at them, and work for them. And as we close out the first decade of the 21st century, what better time than this to consider new ideas and implement ways to become better at everything we do so that we can have an outstanding year!

In Outstanding! (Penguin Group, 2010) I outline 47 ways that can help make any organization exceptional–whether it’s a corporation, a nonprofit, small business, government agency, church, or service group. While every reader will no doubt find their favorites, these six speak to every organization, no matter its size or purpose.

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