As if occupational hazards like “mansplaining” and “he-peating” weren’t bad enough, women in leadership positions often find it hard to get respect. “Women play an unfair game,” says Alison Fragale, a professor at the University of North Carolina’s Kenan-Flagler Business School. “But that doesn’t mean they can’t win.”

In her new book, Likeable Badass: How Women Get the Success They Deserve (Doubleday, 2024), Fragale translates organizational psychology into practical insights to help women build a reputation for being capable and caring.

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