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How Primacy of Purpose Can Make Your Strategy Successful

Let your people surprise you with their creativity

Redmind Studio

Mike Figliuolo

thoughtLEADERS

Thu, 06/12/2025 - 12:03
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There’s an old army saying, “No plan survives first contact with the enemy.”

ADVERTISEMENT

I’m sure some Navy or Marine guy out there will attribute this comment to their branch of service, but to be clear, it came from the Army.

Actually, the original of this paraphrased quote is widely attributed to Prussian field marshal Helmuth von Moltke the Elder.

His version was much less pithy. (Gotta love his helmet, though.)

The saying holds true in business as well.

 …

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