Adapted from Navigate the Swirl by Richard Hawkes, CEO of Growth River

How many meetings have you been in that caused you to ask yourself, “Why am I here? What am I doing? What’s the purpose of this meeting? Are we accomplishing anything?” I call this “The Swirl.”

High activity, low focus. Intense motion, little direction. And it’s exactly what the experience of a high-performing team (HPT) should never be. Activating purpose is an antidote to precisely that kind of organizational drift. In an HPT, we know why we’re meeting, why we exist, what we’re seeking to accomplish, and how we are doing it. All of that begins with clarity around purpose and leadership.

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