All relationships depend on a foundation of trust. There is a direct relationship between employee trust and performance. Customer trust is a key factor in decisions on purchases. And in our personal lives, friendships are built on trust and one of the biggest causes of destroyed marriage is lack of trust.

We seem to be born with a reservoir of basic trust that either increases or diminishes depending on our life experiences. Winning someone’s trust can be easier or more difficult depending on their reservoir. But once trust is earned, it should never be taken for granted. You can lose trust in an instant, and it can be very difficult, if not impossible, to earn back.

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