(Preferred Hotel Group: Chicago) -- Preferred Hotel Group has launched Integrated Quality Assurance (IQA), an innovative new standard for measuring quality assurance for the hospitality and lodging industry.

IQA expands the breadth and scope of the company’s Global Standards of Excellence by dynamically combining traditional unannounced hotel inspections with customer comments and rankings from a wide range of social media sites. This combination of viewpoints provides hoteliers with a continuous, real-time, comprehensive view of guest satisfaction relative to service, experience, and hotel quality.

“Guests are the ultimate arbiter of quality today,” says Lindsey Ueberroth, president of Preferred Hotel Group.

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