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FARO Heats Up Market With Summer Concert Tour

Published: Monday, July 5, 2004 - 22:00

FARO Technologies is putting its proverbial show on the road with a summer concert tour.

FARO Gage’s Screaming For Accuracy tour will visit 15 U.S. and Canadian cities this summer, along with eight cities in Europe and seven cities in Asia. Members of the media, machinists and quality control managers who attend an event will receive Gage-themed T-shirts, demo DVDs, a chance to win a $100 credit on Ticketmaster for the concert of their choice and more. Attendees can bring parts from their facilities with them to measure with a FARO Gage and then e-mail the reports back to work. Classic rock radio stations will hold live broadcasts at some of the events.

The events are all part of FARO’s effort to showcase its products and show manufacturing facilities the immediate and lasting effects its gage can have on productivity and profitability -- especially when compared to some handheld devices.

“Would someone produce an annual report using a typewriter and then correct mistakes with Wite-Out? Of course not,” says FARO President and CEO Simon Raab. “That method was replaced by the PC, which made those errors unacceptable. The FARO Gage replaces the outdated, two-dimensional hand tool method, so the goal of our concert tour is to provide a fun forum in which to educate manufacturers how it is the cost-effective way to meet the industry’s growing demand for quality and accountability.”

The concert tour will visit the following cities:

  • Houston, Texas

  • Anaheim, California

  • Detroit, Michigan

  • Fort Wayne, Indiana

  • Grand Rapids, Michigan

  • Dayton, Ohio

  • Columbus, Ohio

  • Cleveland, Ohio

  • Providence, Rhode Island

  • Braintree, Massachusetts

  • Louisville, Kentucky

  • Indianapolis, Indiana

  • Chicago, Illinois

  • Toronto, Ontario

  • London, Ontario

  • London, England

  • Coventry, England

  • Newcastle, England

  • Naples, Italy

  • Rottweil, Germany

  • Stuttgart, Germany

  • Augsburg, Germany

  • Le Havre, France

  • Hamamatsu, Japan

  • Tokyo, Japan

  • Osaka, Japan

  • Shanghai, China

  • Beijing, China

  • Guangzhou, China

  • Changchun, China

This list will be updated online as new cities are added. For more information, go to www.faro.com.


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For 40 years Quality Digest has been the go-to source for all things quality. Our newsletter, Quality Digest, shares expert commentary and relevant industry resources to assist our readers in their quest for continuous improvement. Our website includes every column and article from the newsletter since May 2009 as well as back issues of Quality Digest magazine to August 1995. We are committed to promoting a view wherein quality is not a niche, but an integral part of every phase of manufacturing and services.