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Appearance Is Key Differentiation for Automotive Websites

Honda continues to rank highest for customers

J.D. Power and Associates
Tue, 08/09/2011 - 13:11
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(J.D. Power & Associates: Westlake Village, CA) -- Website appearance, including design elements and color schemes, is driving many brand-level increases and decreases in shopper satisfaction with automotive manufacturer websites, according to the J. D. Power and Associates 2011 Manufacturer Website Evaluation Study (MWES).

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The semiannual study, now in its 12th year, measures the usefulness of automotive manufacturer websites during the new-vehicle shopping process. New-vehicle shoppers evaluate websites in four key areas: appearance, speed, navigation, and information and content.

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