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Digital Twin Technology: Future of Patient Healthcare
Trupti Dhere
The healthcare industry is known for rapidly adopting advanced technologies that offer improved treatment for various diseases. Consequently, digital twin technology in healthcare has gained popularity during the past few years, owing to the range of advantages it offers. Digital twin technology…
Balancing Customer Insights With the Bottom Line
Greg Kihlström
Customer loyalty and lifetime value are highly prized in today’s competitive environment. Smart businesses know that a major point of competitive advantage (or failure) can be the type of customer experience they provide. The need to balance what customers want with what the business needs to…
Get Consumer Reviews Under Your Control
Jon Munnery
When choosing to spend money, customers will likely investigate the brand behind the name to get an idea of whom they’re building ties with as well as an impression of service quality. Customer reviews must point to a genuine interaction with the company to be valuable and influence purchasing…
Five Must-Haves in Digital Consumer Experiences
Lisa Apolinski
A not-so-surprising fact, according to HubSpot: 65 percent of consumers state that the experience they encounter on a website is a “very important” factor in recommending a brand. If that statistic’s not enough, HubSpot also reported that 75 percent of consumers expect new technologies to be used…
Consumers Often Can’t Detect Fake Reviews
Shabnam Azimi
Consumers who have a personality that scores high in terms of openness—such as being open to new adventures and intellectually curious—have better success at spotting fake reviews than other personality types, according to our recently published research. Extroverted people, on the other hand, tend…
Cheerful Chatbots Don’t Necessarily Improve Customer Service
Tess Malone
Imagine messaging an artificial intelligence (AI) chatbot about a missing package and getting the response that it would be “delighted” to help. Once the bot creates the new order, it says it’s “happy” to resolve the issue. Afterward, you receive a survey about your interaction. But would you be…
Don’t Wait for Laws to Protect Medical Devices
Scott Trevino
Nearly a quarter of surveyed healthcare cyberattack victims experienced increased mortality rates following a data breach, and more than half reported poorer patient outcomes due to longer hospital stays and delayed procedures. Healthcare has faced the highest average data breach cost—more than $10…
Using Speech Analytics to Increase Positive Healthcare Outcomes
Amy Brown
Listening to customers is critical for healthcare organizations to ensure they’re delivering high-quality care to their patients. Sure, the traditional methodology of doing so via surveys can increase customer retention and profitability. But much like evolving from analog to digital, there’s a…
The Business Case for Promoting the New Boosters
Gleb Tsipursky
One of the key stakeholders in stakeholder capitalism is the employee. You could argue that the employee is the key stakeholder, because without employees you’d have no stakeholders at all. This is why employers need to stay aware of today’s health environment and its effect on their employees.…
The Cardinal Rule of Process Documentation: Read the Comments
Scott Ginsberg
We’re told the cardinal rule of the internet is, “Never read the comments.” This catchphrase is used to warn users of the toxic parts of the internet. One minute you’re sharing an article, photo, or video that you’re proud of. The next moment, dozens or even hundreds of comments snowball into a…
You Can’t Fake Quality: House of Gucci Got It Wrong
Andrey Solin
The other day I watched House of Gucci—a biographical movie directed by Ridley Scott about the Tuscan dynasty representing the famous luxury fashion house. The story is based on a nonfiction book written by Sara Gay Forden, The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and…
The Customer Is Always Right. Right?
Harry Hertz
The saying is nothing new: The customer is always right. Customers come first. We’ve heard these adages for a long time. And we’ve questioned them for almost as long. Those of you who know me know that I’ve certainly been doing that for a long time! Two recent experiences brought this topic back…
Should Companies Allow Returns of Customized Goods?
Anton Ovchinnikov
In the age of mass production, the demand for customization is increasing. Customers prefer products catered to their individual needs and preferences over standard items—albeit at a cost. Fortunately, recent advances in information technology, logistics, and advanced manufacturing processes such…
Three Reasons You Get Suck(er)ed Into Black Friday and Cyber Monday Sales
Gleb Tsipursky
Imagine you put on an old coat you haven’t worn in a while, and to your surprise you find a crumpled $20 bill in your pocket. How good does it feel? Do you go up half of a notch on a 1–10 mood scale—or maybe a full notch? Let’s imagine a different scenario. Your grandmother calls to say she hopes…
Sustainability and the Supply Chain: Making the Connection
Henrik Hulgaard
The phrase “supply chain” became part of the everyday vernacular during the pandemic, as supply chain issues seemed to affect everyone's life—from toilet paper to automotive components. Supply chain problems are well known to cause disruptions with product delivery, particularly in the complicated…
Three Ways to Avoid the Epidemic of Quiet Quitting
Laurie Guest
Everyone’s heard of it by now: “Quiet quitting” is the freshly coined phrase to describe the age-old behavior of not quite leaving one’s job entirely but rather opting to no longer go above and beyond. It’s service fatigue to the extreme, risking not just customer satisfaction but also staff…
How to Build a Loyal Customer Base in 2023
Adriana Lynch
The decade of the 2020s has given businesses—and the consumers who count on them—quite a ride. Neither tea leaves nor the best efforts of analysts could have predicted the impact that the one-two punch of a pandemic and roller-coaster economy would have on both markets and marketplaces. Consumers…
Speed Kills: Why Some Multinationals Fail to Pay Attention to Quality
Quy Huy
In September 2022, Boeing agreed to pay $200 million for charges that it misled investors about two crashes of its 737 Max aircraft that killed 346 people. The penalty imposed by the U.S. Securities and Exchange Commission is small change compared to the $2.5 billion shelled out by the plane maker…
Manufacturers, Forget CX. It’s Time to Focus on EX.
Matt Fieldman
Customer experience, or “CX,” is all the rage in marketing circles nationally. Customer experience refers to how a customer experiences your company at every point of their buying journey—from marketing to sales to customer service, and everywhere in between. It can be tangible actions, such as…
Use a Scorecard to Evaluate People More Fairly
Dave Gilson
Like most of us, lawyers think they can be impartial when they rate other people’s work. “They say, ‘Who writes a brief doesn’t matter. A brief is a brief; it stands on its own merit,’” explains Lori Nishiura Mackenzie, the lead strategist for diversity, equity, and inclusion at Stanford Graduate…
Fulfillment Folly
Tom Taormina
We live in a rural area, and many of our nonconsumables are purchased online. We’re deceivingly spoiled living near an Amazon fulfillment center because we can order an item on Saturday, and it arrives on Sunday. To me, this is a masterful logistical feat of filling an order, getting it into the…
Embracing Corporate Social Responsibility From the Ground Up
Kevin Kanimyar
Amidst the rise of conscious consumerism, corporate social responsibility (CSR) programs are fast becoming an essential part of any business. With about $20 billion spent every year by Fortune 500 companies alone, businesses around the world are working to integrate CSR programs into their business…
Combining Digitalization and Service Excellence Is a Win-Win
Matthias Gouthier
The ISO Foresight Trend Report highlights global trends across multiple industries that will shape strategic decision making for a better future. Drawing upon these insights, ISO reflects on some of the potential areas for standardization work. In a series of feature articles, we unpack some of the…
Focus on the Customer and Employee Experience to Transform Your Business
Jason Bradshaw
As a busy leader or business owner, you’re faced with a seemingly endless to-do list to keep your business operating, as well as an ever-increasing list of ideas about how to improve it. However, I suggest you throw out those hundred-plus to-do items and ideas and instead focus on the experience…
Why Class 1 Medical Device Companies Need Design Control
Etienne Nichols
I know what you’re thinking. You’ve got a medical device prototype that the FDA has categorized as Class I. You’re ready to push forward to manufacturing or marketing the device, since there are no formal requirements for design controls. “So why would I waste time on design controls?” The fact is…

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