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Does Customer Service Training Really Work in 2026?

Most organizations are reluctant to spend time and money on it

Charanjeet Dhiman / Unsplash

John Tschohl
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Thu, 07/23/2026 - 12:03
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Most organizations are reluctant to spend time and money training their workforce on customer service.

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There are a variety of reasons:
1. It will do no good.
2. By the time they’re trained, the employees will leave.
3. It’s common sense. Everyone already understands customer service.
4. It’s too expensive.
5. We have too many locations scattered all over. Not possible.
6. We tried it several years ago, and it didn’t work. After six months, they forgot it all.
7. The employee turnover is way too high. Impossible.
8. Customers don’t care.
9. With AI, we no longer need to train our staff.
10. It’s too much work.

The problem is that there are no high schools or colleges that teach customer service. By far, most students learn only bad habits from being customers themselves.

Many young people have undeveloped soft skills, and their social skills aren’t much better. They spend most of their spare time on their phones. Their work habits aren’t particularly reliable, and the Covid-19 pandemic encouraged most firms to lessen their focus on customer service.

 …

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Comments

Submitted by dangermoney on Thu, 07/23/2026 - 08:31

How much acid did you take?

What a rollercoaster of a read. 

Pay attention to quality packaging of all participant materials? Most organisations have unlimited marketing budgets? Amazon depends on word-of-mouth advertising? You learned Russian in nine weeks? Servers at Outback Steakhouse make 20% more money when they use customers' names? 

I get the gist, but this all seems very strange. 

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Submitted by Craig Cochran on Mon, 07/27/2026 - 09:24

Using customer names

The advice of customer service personnel using customer's names is very misguided, particular the example of the customer's first name. If I don't personally know a customer service agent, then I certainly don't expect them to use my first name. In fact, doing so is only going to irritate me. Customer service personnel should use Mr. or Ms. [last name] until invited to use a different name.  

Did a bot write this article?

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