Management by objectives isn’t just a way to set direction for an organization. It’s a prerequisite for creating sustainable development and a culture of continuous improvement.

True success, however, comes not just from setting goals, but from ensuring they are actually achieved. Or, to paraphrase Alice in Wonderland, “If you don’t know where you’re going, any road will get you there.” With the right goals and structured follow-up, your organization can make both small and significant strides forward.

Why is management by objectives important?

Setting clear and realistic goals provides employees with a shared direction. It fosters a sense of purpose and unity, which can enhance both engagement and performance. When everyone understands the destination and how their efforts contribute, it becomes easier to align resources and avoid wasted effort. Effective goal management also helps identify the most relevant areas for improvement to achieve long-term strategic objectives.

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