Content by Hilke Plassmann
Where Is Consumer Research Going Next?Cognitive neuroscience will help businesses see below the surface of what consumers report
Thu, 04/26/2018 - 12:02
The rise of neuromarketing has already begun to provide companies and researchers with greater insight into consumer behavior than consumers themselves are capable of giving. Neuromarketing tools such as facial-affective recognition, eye tracking,…
Brain Imaging Triggers Marketing BreakthroughsFunctional magnetic resonance imaging provides a granular understanding of consumer behavior
Thu, 03/24/2016 - 17:20
The holy grail of marketing—a universal predictor of customer behavior—may be closer than ever, thanks to recent advances in the field of neuromarketing. Even at its best, traditional market research has built-in limitations. First of all,…