Paulo Albuquerque

Professor

Paulo Albuquerque is professor of marketing at INSEAD. He holds a Ph.D. from the UCLA Anderson School of Management. His research interests focus on several marketing areas including firm decisions to introduce new products, how products are adopted and sales spread across different markets, and consumer decisions to search and buy products online. 

Thu, 07/02/2026 - 12:02
When Brain Scans Beat Surveys, and When They Don’t Brain imaging and consumer surveys predict different stages of the purchase process
Thu, 07/02/2026 - 12:02
A food company spends months and significant budget on consumer research before launching a new product. The survey scores are strong, so the store managers stock it. Six months later, the product is quietly pulled from the shelves. The consumers…