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Content by The Un-Comfort Zone With Robert Wilson
Fear: Lifesaver or ManipulatorFear is a powerful emotion that can be used for or against us
Mon, 04/27/2020 - 12:02
I was shocked to see that I had to walk through a maze of stacked pallets in order to enter the store. Then I saw a man spraying the shopping carts with some chemical, and I felt a chill run down my spine. Once I got inside, I noticed that almost…
You Have a Secret SuperpowerIt’s really quite amazing all the things it enables you to do
Tue, 04/07/2020 - 12:02
Yes, you really do have a secret superpower, although it might be better described as a hidden superpower since you’re probably not aware of it, which means you’re not using it. Will this superpower get you in the next Marvel Avengers movie?…
How to Know Whom You Can TrustWhat is the motivation behind trust?
Wed, 11/27/2019 - 12:03
I recently wrote a column about loyalty, which got me thinking about trust. I wondered who is in my life that I trust, and who that I don’t trust. It didn’t take me long to realize that I trust everyone in my life because I shed those whom I don’t…
How to Discover Innovative OpportunitiesLet frustration be your guide for finding money-making ideas
Thu, 09/26/2019 - 12:02
In a previous column (“Why Innovate? To Make Money, of Course!”), I wrote that in order to make money from innovation, you need to find a good problem to solve. I suggested that a good way to find such a problem is to look at some of your daily…
Never Fear ‘Hold My Beer’What level of risk puts you in the un-comfort zone?
Tue, 08/27/2019 - 12:03
When I was 7 years old, I went into the woods behind my house, built a fire, then fried an egg over it in an old pie tin. When the egg was done, I ate it. I didn’t even like eggs, but because I had cooked it on my own, it was delicious. I was so…
Innovation Is About One Thing and One Thing OnlyA simple definition of innovation is needed
Tue, 06/11/2019 - 12:03
Many people are writing about innovation. Yet, the more I read, the more confusing the term becomes. Some have said an innovation is an idea. Others have said an idea isn’t an innovation until it has been applied or implemented into a new product,…
Dealing With Change You Don’t WantNine things to do when change is forced on you
Wed, 04/10/2019 - 12:02
In this column I’ve written about embracing change because it prepares you to think more creatively, and it’s part of the innovator’s lifestyle. I’ve also written about accepting change even if you’re not completely comfortable with the idea because…
Protect Yourself From Verbal Sleight of HandDon’t be fooled by these rhetorical tricks that mystify and manipulate
Wed, 01/02/2019 - 12:03
A few years ago I wrote about a Facebook exchange between two friends of mine that upset me because one of my friends resorted to name-calling instead of addressing the other friend’s arguments. In retrospect, that was mild. More recently I’ve been…
A Survival Guide for the Era of ‘Alternate Facts’Critical thinking is now more important than ever
Mon, 11/05/2018 - 12:03
Last year I was invited to give a lecture on critical thinking to the U.S. Navy. I opened my presentation with a story I’d read in Reader’s Digest magazine as a child. It’s an old story you may have heard before, but it’s a perfect introduction to…
Upstream vs. DownstreamCan’t I just tread water?
Tue, 03/06/2018 - 12:02
Deb asked me, “Would you like to come over to my house tonight and learn about a business opportunity?” I’d met Deb on a church trip, and had been crushing on her for weeks. She could have ended her question with, “and scrub dirty toilets?” and I…

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