Content by Craig Cochran

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Craig Cochran
ISO 9001 might be the most confusing document in business history. I first became aware of the standard in the late 1980s when my manager handed it to me and said, “See if you can figure this thing...
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Craig Cochran
ISO 9001:2015 does a lot of things right, but using clear language isn’t one of them. One of the most glaring examples is the transformation of the word “records” into “retained documented...
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Craig Cochran
President Obama was recently quoted in a CBS news article as saying that if he could change anything about his presidency, it would be to tell more stories. That got me thinking. Could “storyteller”...
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Craig Cochran
Product certifications have exploded in recent years. Products ranging from pine lumber to children’s toys carry some sort of certification, and the organizations issuing certifications are as...
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Craig Cochran
When I first got into quality, I really hated verifying the effectiveness of actions taken to correct a problem. After all, I was young and inexperienced. All of the people whose actions I was...
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Craig Cochran
So you have a customer complaint. It’s not just any complaint, but a huge one from your biggest customer. The problem affects millions of dollars in business and threatens the survival of your...
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Craig Cochran
War heroes are a special category of leaders. They embody bravery, resoluteness, and strength—quintessential attributes of good leaders. This is exactly the sort of leader Shakespeare gives us at the...
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Craig Cochran
A few years ago, we had a mysterious scratching sound in our attic. My 5-year-old daughter was terrified, and everybody’s sleep was being interrupted on a nightly basis. “We need to do something...
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Craig Cochran
A few years ago, I had the good fortune of doing some consulting with B&C Specialty Products in Hopeulikit, Georgia. B&C does light manufacturing, primarily plastic molding and...
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Craig Cochran
Last year, I had the good fortune of doing some consulting with B&C Specialty Products in Hopeulikit, Georgia. B&C does light manufacturing, primarily plastic molding and assembly,...