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The Leader as Storyteller

Smart leaders use the power of stories whenever they have important messages to convey

Craig Cochran

Cochran Consulting

Thu, 07/19/2012 - 11:18
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President Obama was recently quoted in a CBS news article as saying that if he could change anything about his presidency, it would be to tell more stories. That got me thinking. Could “storyteller” really be a legitimate role for a leader?

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Obama spoke of storytelling almost like it was the central responsibility of a leader. That is a gross overstatement, but storytelling certainly can be a tool of a leader. Armed with strong character and an effective vision, storytelling can be one of the most effective vehicles for sharing the vision.

 …

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