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Wolfgang Ulaga

Wolfgang Ulaga is the senior affiliate professor of marketing at INSEAD in Fontainebleau, France. He works with executives, managers, scholars and students around the globe on building and growing competencies and skills in marketing and sales of products, services and customer solutions, with an emphasis on business-to-business (B2B) markets.

Thu, 01/24/2019 - 12:03
Turn Free Services Into Paid OpportunitiesCompanies leave money on the table by failing to collect, store, and analyze customer-value data
Thu, 01/24/2019 - 12:03
Offering free services may seem like a good way to keep customers happy, but how much money is your business leaving on the table? By redefining freebies as paid opportunities, B2B firms can generate new sources of income and secure long-term growth…
      

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