Joseph Callaway and JoAnn Callaway are the authors of Clients First: The Two Word Miracle (Wiley, 2012) and founders of the real estate company, Those Callaways. JoAnn sold more than 5,000 homes totaling more than $1 billion in her first 10 years selling real estate. Joseph has created countless advertisements, newspaper pages, magazine layouts, fliers, blog posts, manuals, property profiles, and thousands of real estate contracts. He still creates every advertisement for Those Callaways.