Business Economist Angelo Lyall is a partner with Anderson Lyall Consulting Group, a Toronto-based consulting and advisory firm that helps firms develop their competitive advantage. He draws upon his background in economics and competitive strategy to help firms build profitable competitive strategies, business models and marketing plans, as well as to gain valuable market knowledge. Lyall helps companies understand and gain new insights into their business environment in order to create or strengthen competitive advantages. He has advised clients in the manufacturing, service, and distribution industries on issues of competitive strategy, marketing, pricing, and customer profitability.