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Creating Effective Customer Personas, Part 1

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Simon Sinek popularized the concept of finding your why, which he defines as the purpose, cause, or belief that drives you.

Hidden Hazards of Smart Device Medical Advice

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For many of us, our electronic device can be a communications lifeline, entertainment system, and professional networking hub. If trends continue, it may become our health advisor as well.

Matching Healthcare Offices With Short-Term Workers

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This story was originally published by MIT News.

Foods of Abuse? Nutritionists Consider Food Addiction

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This story was originally published by Knowable Magazine.

From the earliest days of their evolution, guts and brains have been the best of friends.

Health Apps Track Vital Stats, But Doctors Aren’t Using the Data

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Health-tracking devices and apps are becoming part of everyday life.

Inner-City Hospital Inspires a Healthy Community With Rhythm

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The spirit of service—for a small clinic started in 1913 to provide free care to Los Angeles (LA)—lives today in the servant-leader aspirations of 2019 Baldrige Award recipient Ad

Traveling in a Pandemic

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Travel and tourism took a beating during the Covid-19 pandemic, with borders closed, airlines grounded, and many establishments shut for months.

How IT Service Management Delivers Value

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There’s more than one path to service management. It refers to all the activities, policies, and processes that organizations use for deploying, managing, and improving IT service provision.

The FDA’s Weak Drug Manufacturing Oversight Is a Potentially Deadly Problem

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Boosting Brand Affinity With Customization and Personalization

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"Personalize Converse" Credit: Martina

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How many of us remember walking into a holiday gift shop when younger (and before a global pandemic put a stop to the H word), and eagerly searching for a fridge magnet, mug, or pencil inscribed with our name?

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