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Forget B2B or B2C: Why Digital Engagement Is Actually P2P

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The pandemic arrived and brought with it many new and surprising changes in how companies do business. One of the most interesting, and most impactful, changes for organizations has been how consumers engage with brands.

Intermediaries Must Produce or Get Out

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Ryan Day1 describes how the rise of independent auto dealers is a “gray swan” event for the automobile industry. This was not only bound to happen, as observed by the author, but also long overdue.

So... We’re Number One?

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For years, when I was the director of the Michigan Quality Council during Gov. John Engler’s administration, we reviewed businesses across the state and looked for world-class service.

Independent Auto Dealerships: An American Gray Swan?

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Chickens come home to roost, and canaries meet their demise in coal mines. But hey, we knew there was a high probability of each happening eventually, right? However, when a black swan shows up with severe impact and consequences, everyone is caught off guard.

Refocusing Your Customer-Facing Associates

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"Fast Food" Credit:Norm Wright

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It all started when we drove up to the speaker menu at a quick-service restaurant. “Can I take your order?” the attendant coldly barked.

The Most Common Mistakes in Crisis Communication

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Paraphrasing Winston Churchill, Rahm Emanuel, a former White House chief of staff and Chicago mayor, famously quipped that you never want a serious crisis to go to waste.

How Associations Can Improve New-Member Retention

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Any association would love a member-retention rate of 75 percent.

Creating Effective Customer Personas, Part 2

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Image courtesy of Pixabay.

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A few weeks ago, I wrote about Seth Godin’s concept of Finding Your Who, which is all about identifying who your products are for.

Give Your Customers ‘The Knife’

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One of my favorite Halloween memories was decorating the annual giant pumpkin with my son when he was young. As a toddler, he was primarily an observer as he watched me sculpt the face of the pumpkin with a scrimp knife.

Building Brand Lessons: The Returns Cycle

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With the rise of online shopping continuing to increase, thanks to the convenience and comfort of shopping from home, it's important for e-commerce businesses to look to their returns policy to ensure they’re not only catering to the tech-savvy, modern consumer, but

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