The Unit Price Is Right
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Price-conscious shoppers shouldn't be asked to do a lot of complicated math
The Five Phases of Decision Making, Part 2
How well does your decision-making process work for you? Are you able to go from decision to solution to action with ease?
Why Employee Freebies Are Bad for Quality
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Employees should experience their company the same way customers do
Credit: KOMU News
Coffeepots and Tires
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Coffee pots and tires stand out as icons of heresy against designed obsolescence.
Coffeepots and tires. All products should be built like coffeepots and tires. Awash in a sea of disposable products, these two durable goods stand out as icons of heresy against designed obsolescence.
Do You ‘Buy American?’ Why?
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Manufacturers in many sectors are innovating to make high-quality products with less labor.
Staying Ahead of the Competition
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Image courtesy of vigdor
Reflections on Customer Experience in the 21st Century
Is it just me, or does it seem like businesses are actually trying to outdo each other in poor customer experience? Now, I don’t want to be misunderstood, so let me be as clear as I can.
Five Ways to Avoid the Pains of Being Orphaned by Your CRM Vendor
First of all, what does it mean to be orphaned by your customer relationship management (CRM) vendor? In short, it means that your CRM vendor sold you on a CRM product and for one reason or another forgot about you. Are you feeling left behind?