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‘Drinking from a Fire Hose’: Has Consumer Data Mining Run Amok?

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In a world of endless information sharing, consumers have become the product.

Customer Advocacy Behavior Measurement: Part 2

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There is a strong recognition that customer service is especially important in the branded experience. Service is one of the few times that companies will personally interact with their customers.

Customer Advocacy Behavior Measurement, Part 1

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The word “advocate” has French and Latin origins. It has multiple applications, including legal, political, social care, and marketplace.

To-Do or <EM>Kanban</EM>? That Is the Question

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“What makes a personal kanban any better than a to-do list?” asked Julie, crossing out a completed task on her “ta da!” list with exaggerated strokes.

Will Toyota’s Recall Severely Impact Customer Satisfaction?

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As in any good relationship, open communication is vital and Toyota Motor Corp., which recently suspended production and sales of eight models suspected of having sticky accelerator pedal problems, now has the perfect chance to show the world how healthy a relations

The Top 10 Training Topics for Customer Focus

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Training is profoundly strategic. It’s a process aimed at improving the single most important resource in the organization: people. Nothing affects customer loyalty more than the behaviors and competencies of employees.

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