Give Your Customers ‘Crayons’ to Decorate Their Experiences
The finale of Cirque du Soleil’s Nouvelle Experience in 1994 at the Mirage in Las Vegas. Credit: Stuart Seeger; Creative Commons 2.0 generic license
The Madison, a historic hotel overlooking the Mississippi River in Memphis, Tennessee, was rebranded into a modern hotel. It was, in some ways, a sad event.