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Respect As a Lean Agile Lens

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Respect is an abused word. Weak minds use it as a placeholder for fear. Weak egos will demand it up front. Weak hearts will use it to attach themselves to people of bluster, wishing they could be so outspoken.

Taking a Qualitative Approach to a Data-Driven Market

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Undeniably, the power of data is unmatched. With an abundance of data collection opportunities available online, and with an increasing number of businesses taking them, the potential and value of such information is richer than ever before.

Customers Want ‘The Second Shot!’

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I was fortunate enough yesterday to get my second Covid-19 vaccine. It was a giant relief, one that more than compensated for 24 hours of arm soreness.

Participative Relationships: Co-Creating the Experience With Customers

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In 2019, I wrote about a marketing phenomenon that I kept hearing about, that customers are in control, that they have all the power.

Benefits of Workflow Automation in B2B E-Commerce

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Like business-to-consumer (B2C) e-commerce, business-to-business (B2B) e-commerce allows customers to purchase parts and supplies via an online portal.

Eight Powerful Questions You Should Ask Before Stakeholder Engagement

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Stakeholder engagement is one of the more critical aspects of leadership, whether you’re a team leader or a member of a cross-functional team trying to lead team members to focus on quality.

Give Customers Exactly What They Need: Building the Perfect Buying Profile

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Businesses are constantly looking for ways to improve both the efficiency and effectiveness of their operations. And this will only become a more important focus as we continue to navigate the complex and volatile Covid-stricken commercial climate.

The Season of Customer Imagination

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All my life, I thought leaves departed trees in the fall because they got too old to hang onto the branch and gravity bested their grasp. It does not work that way. Trees literally release their leaves from the limb.

What’s the Secret to a Great Customer Experience?

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I’ll keep today’s article simple—and fun. Bob Farrell, founder of Farrell’s Ice Cream Parlors, shared the secret to a great customer experience in 1973 (yes, almost 50 years ago!), when he develope

Why Customers Dump You and How to Avoid Risk-Taking Mistakes

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Do any of these sound familiar?

Pagination

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