On the eve (sort of) of the biggest day of the year for the advertising industry (for commercials, anyway... love those Super Bowl commercials), I’d like to share some thoughts about the common disconnect between advertising and the customer experience.

Pitch interval (I_p) can be thought of in two ways: as a unit of time representing the (usually) smallest common pitch shared among a range of products, services, or transactions that are being produced, conveyed, performed, or executed by a given