Have you ever wondered why customers say they buy your products based on price—and then in the end, they also stop buying because of price?

Principle: “Embrace scientific thinking.”

During the last five years or so I’ve been asked many, many times for my opinion about corporate innovation. Why is there so much demand for corporate innovation, yet so little practical result?

In the years since ISO 9001 and ISO 14001 were first published, many organizations have followed the models of these standards in designing their own management systems. However, many of those systems haven’t been utilized to effectively manage risk.