I started out my day with a quick chat with a colleague about a client project she is working on. It concerns calibration, and I could hear the tone of a righteous lecturer creeping into my voice.

“For every person who will say yes, there are 20 who will say no. For a positive response, you must find the 21st person.”
—The Theory of 21

Editor's note: Quality Digest will be hosting a webinar with EtQ on this subject on July 29th, 11 a.m. Pacific/2 p.m. Eastern. Click here to register.

Frank was ex-Special Forces with a fine arts degree—an unusual mix. He achieved a lot in his business career by following five simple principles that he was able to apply to any business, and many have achieved a lot by learning to do the same.