Clarity is extremely valuable for building profitable strategies and conducting sustainable business. Without clarity many firms refrain from taking strategic steps in fear of the unknown, leaving them stagnant and eventually uncompetitive. Only by understanding the key concepts that underpin successful strategies, can a firm confidently take steps along the strategic pathway of their choice.

The profitability of an organization’s strategy is a function of:
1. Strategic decisions made in favor of cost, benefit, or niche provision
2.

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