Content By Kelly Kuchinski

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By: Kelly Kuchinski

Imagine building a brand over decades. Hundreds of millions of dollars invested in design and development. Sponsorships with celebrity athletes and professional and college teams. Leading-edge marketing making your company one of the top 20 brands in the world. It only takes one incident to unravel all this investment.

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By: Kelly Kuchinski

Nestlé USA has officially announced its plans to replace the artificial flavors and colors in its chocolate candy products with natural ingredients. This decision will affect more than 250 chocolate bars across 10 brands. The first three modified candy bars—Baby Ruth, Butterfinger, and Crunch—will appear on store shelves by mid-2015.

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By: Kelly Kuchinski

Editor’s note: A webinar on this topic will held on May 29, 2014, at 2:00 p.m. Eastern / 11:00 a.m. Pacific. Register here.

Food and beverage manufacturers have seen a considerable number of changes over the last decade. Mergers and acquisitions have expanded the footprint of many food and beverage organizations, which has increased their product portfolio and generated new sales.

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By: Kelly Kuchinski

During the last decade we’ve seen the number of companies, especially in the consumer products sector, outsourcing such functions as manufacturing and packaging to streamline processes, reduce costs, and focus on core competencies. Although there are obvious benefits to outsourcing, there are complexities that come along with it.