The Rising Importance of Value Innovation for Creating New Growth
This is a challenging time for many companies. On the one hand, supply chain disruption, labor shortage, and raw material and energy price hikes are driving up business costs. On the other, demand is slack due to consumers’ reduced purchasing power and an uncertain global economic outlook. Together, these conditions squeeze companies’ profits and cast a shadow on their growth prospects. Executives everywhere in the world find it more urgent than ever to sharpen their organizations’ innovation strategy to create new markets for growth.