Isee the same cycle in so many places. What cycle? A five-step process for ensuring that ideas fail.

The case study in this article began several years ago with a troubling message delivered by a major customer to a key supplier in the instruments industry. An executive from the instrument supply company, whom I’ll call Steven, summarized the customer’s message.

In times when companies are fighting for every cent, value-adding is a big word. If we answer incorrectly the question posed in this column’s title, we could soon find ourselves fighting like David against Goliath.

Computational medicine, a fast-growing method of using computer models and sophisticated software to figure out how disease develops—and how to thwart it—has begun to leap off the drawing board and land in the hands of doctors who treat patients for heart ailments, c

Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy telemarketing centers. Glossy pictures of the latest fashions worn by models who barely look human.

I’m a relative newcomer to government work, having joined the Food and Drug Administration (FDA) about 18 months ago after decades of being a journalist.

(TÜV Rheinland: Aliquippa, PA) -- TÜV Rheinland Industrial Solutions Inc. and TÜV Rheinland AIA Services LLC are holding an open house for pressure equipment manufacturers that sell products in the United States and abroad.

(ShapeGrabber: Ottawa, Canada) -- ShapeGrabber, a pioneer in the development of 3D laser scanners for industrial measurement and modeling, has launched its fastest scanhead to date.