Making the Shift to Digital Sales in B2B
A new digital era of business-to-business (B2B) sales and marketing is upon us. It’s driven by corporate customer demand for online access to their suppliers’ offerings and expertise.
A new digital era of business-to-business (B2B) sales and marketing is upon us. It’s driven by corporate customer demand for online access to their suppliers’ offerings and expertise.
Image by Pete Linforth
Morale has dipped during Covid-19. We’re separated from our friends, families, and colleagues but busier than ever.
Real-world, face-to-face communication—complete with eye contact, body language, and other important sources of information—is a rarity in business today, and the potential for failing to convey an intended message or giving the wrong impression has grown.
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I am part of a grassroots effort at the National Institute of Standards and Technology (NIST) that is developing an exposure notification system for pandemics in general, though we hope it could be used in at least a limited fashion during the current Covid-19 pandem
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From a customer perspective, the only thing more frustrating than being denied a product or service is when that denial comes without a satisfactory explanation. As humans, our ability to deal with disappointment depends on understanding why it happened.
As commercialization strategies evolve amid Covid-19, and supply chains continue to trend toward diversification, the only way for businesses to control their destiny is to double down on quality standards.
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