(Rockwell Automation: Milwaukee) -- Rockwell Automation, one of the largest companies dedicated to industrial automation and digital transformation, releases new research highlighting how leading machine builders are strengthening performance, resilience, and customer trust amid increasingly complex operating conditions.

Titled “The OEM Advantage Playbook,” the research is based on insights gained from 500 OEM leaders across 17 countries. It emphasizes that while OEMs continue to navigate workforce instability, supply chain volatility, cost pressure, and rising customer expectations, many are adapting how they operate to perform more consistently when conditions are less predictable. Rather than relying solely on machine performance, leading OEMs are focusing on faster recovery, operational consistency, and decision-making grounded in data.

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