We humans love to complicate things. The more crap we hang off of a product, the better we think it is. The more engineering that goes into it, the more we can sell, right?

Wrong.

Simplicity wins. Every time. (iPod, anyone?)

As an entrepreneur, I get to hang out with other entrepreneurs (and we act all hip and cool like it’s some secret club—except that it really is). In those circles, I get to see and hear a gajillion awesome ideas and pitches.

Often, many of the idea pitches suck (and if you want to know why, here’s a straightforward post that explains all the contributors to suckitude). For the ones that don’t suck, the difference between a winning or losing product invariably comes down to simplicity and elegance.

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