These days, incessant pings and buzzes from your workspace’s preferred team management software may seem like a fact of life. But not too long ago, the idea of having software beyond emailing to manage teams was beyond imagination. Then one of the market’s leaders stumbled into creating the perfect product.

Many people think that entrepreneurship is about building a new product. Although this can be the case, the most transformative businesses start by creating an entirely new market.

Undoubtedly, that is a lofty proposition. How can you think about a market that doesn’t even exist? The secret is finding a problem that isn’t seen as one, an inconvenience that is seen as being “just the way things are.” Slack’s development serves as a perfect case study for finding these problems.

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