Quality Digest
Published: Tuesday, June 13, 2006 - 22:00 “ISO 20252 will perform a vital role by helping the market research industry build a reputation for global compatibility, traceability and continual improvement,” says Irene Rodríguez Gayo, secretary of the committee that developed the standard. “And, undoubtedly, it can heighten awareness of the value of professional market research activities in helping organizations make well-informed decisions.” Representatives from countries all over the world participated in the development of ISO 20252. For more information, visit www.iso.org. For 40 years Quality Digest has been the go-to source for all things quality. Our newsletter, Quality Digest, shares expert commentary and relevant industry resources to assist our readers in their quest for continuous improvement. Our website includes every column and article from the newsletter since May 2009 as well as back issues of Quality Digest magazine to August 1995. We are committed to promoting a view wherein quality is not a niche, but an integral part of every phase of manufacturing and services.
Standards New Standard Applies to Market Research Industry
The International Organization for Standardization recently published a new international standard for the market research industry. Market research is now a global industry and the cross-border trade will be standardized by the implementation of ISO 20252, which encourages consistency and transparency in the way surveys are performed, lending confidence to their results. ISO 20252 applies many of the same principles of ISO 9001, harmonizing the market research industry’s use of opinion and social research with the requirements of ISO 9001’s strict process quality requirements.
About The Author
Quality Digest
© 2022 Quality Digest. Copyright on content held by Quality Digest or by individual authors. Contact Quality Digest for reprint information.
“Quality Digest" is a trademark owned by Quality Circle Institute, Inc.
