(Business901: Fort Wayne, IN) -- Joe Dager, owner of Business901 has just released a 27-page e-book that provides an overview of the value-stream marketing process. The book, Value Stream Marketing, is an overview of applying lean principles to the marketing process. It also serves as an introduction to the Business901 marketing kanban and the value-stream marketing 28-day program.

“Value-stream marketing is not about developing a repeatable process,” says Dager. “Repeatability means doing the same thing in the same way to produce the same results. Though repetition will allow you to convert your inputs to outputs with little variation, it also implies that no new information can be generated and used. Repeatable processes are not effective, because precise results are rarely predictable in the marketing process. Reliable processes focus on outputs, not inputs. Using a reliable process, you can consistently achieve a given goal even though the inputs vary dramatically. Reliability is results driven.

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