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Toyota’s Quality Score Drops 20% in Automotive Consumer Attitudes Survey

Honda has huge lead among mainstream brands as Ford surge continues and Kia gains traction.

ALG Inc.
Thu, 03/25/2010 - 10:15
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(ALG: Santa Barbara, CA) -- ALG Inc., a subsidiary of DealerTrack Holdings Inc. and the industry benchmark for residual values and depreciation data, recently announced that Toyota suffered a sharp drop from first to sixth place among mainstream brands in ALG’s Spring 2010 Automotive Consumer Attitudes Survey, leaving Honda with a commanding lead over all other mainstream brands.

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Toyota’s perceived quality score (PQS) of 67.6 was down a remarkable 20 percent from 84.0 in the ALG Fall PQS 2009 survey. Honda’s score of 83.2 was down 1 percent, but 12.6 percentage points above runner-up Nissan’s score of 70.6, which was up 3 percent from last fall. Rounding out the top five mainstream brands were Ford trucks (up 5%), Subaru (up 4%), and Volkswagen (down 1%).

 …

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Comments

Submitted by EarlWFmessrs on Wed, 03/31/2010 - 14:48

it's sad to hear this as i'm

it's sad to hear this as i'm fond of toyota and i hope they will do their best to improve this.
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рядовой кирпич

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