(GlobalSpec: Troy, NY) -- GlobalSpec, the leading specialized search engine, information resource, and e-publishing company for the engineering, industrial, and technical communities, has released its newest white paper, “Preparing for Economic Recovery: How Industrial Sector Companies Can Successfully Emerge from the Downturn.”

Developed specifically for companies within the industrial sector, the white paper explores the importance of being in a position to succeed as the economy begins to grow again. That means formulating strategies, designing campaigns, and making smart media choices now. It also advises against returning to the “old way” of doing things. More than ever, companies have to address accountability and measurement by making strategic decisions about choosing new media, entering new markets, and positioning products.

The white paper provides a six-step checklist for companies looking to emerge from the downturn in a stronger position than ever to win business:

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