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Quality Issues Inside Vehicles Are Usually Due to Design

More than 50% of new-vehicle buyers cite interior comfort as an important purchasing factor

J.D. Power and Associates
Mon, 09/26/2011 - 13:34
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(J.D. Power: Westlake Village, CA) -- More than two-thirds of owner-reported, new-vehicle interior problems are design-related issues rather than defects or malfunctions, according to the J.D. Power and Associates 2011 U.S. Interior Quality and Satisfaction Study.

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The study finds that in 2011 owners reported an average of 17.2 problems per 100 vehicles (PP100) regarding the vehicle interior, and 11.6 PP100 are a result of design issues, such as features being difficult to understand or use, or controls or displays in a poor location. Owners of U.S. domestic nameplate vehicles report the largest proportion of interior design problems (69%), compared with 66 percent among owners of Asian nameplate vehicles and 64 percent among owners of European nameplate vehicles.

Design-related interior problems can have a considerable negative impact on overall interior satisfaction. For example, satisfaction averages 8.1 on a 10-point scale among owners who report no interior design problems, but drops to 7.2 when at least one interior design problem is reported.

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