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Quality Enjoys High Profile in China

Published: Monday, February 14, 2005 - 23:00

A recently published survey shows that quality has a high profile in the Chinese population. The survey, conducted by the Shanghai Association for Quality and the Shanghai Academy of Quality Management, found that the Public Quality Awareness Index in China is 3.7, which means most people believe quality is “very important.” Respondents also indicated they’re most concerned with product credibility, followed by corporate responsibility and concern.

Almost half of the respondents said it was “urgent” to improve medical care and transportation services in China, and reported that the process should start with quality improvement of existing services.

The study used components of Philip Crosby’s survey methods to rank the findings, and was conducted with 1,335 Shanghai residents and 136 tourists. The five levels of the Public Quality Awareness Index range from confused stage (0–1) to rational excellent stage (4–5). The survey sample contained respondents from 46 industries including food, electronic, automotive, public service, finance, logistics and brokerage.

Quality Digest magazine has a partnership with the Shanghai Association for Quality to promote industry news and events.


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For 40 years Quality Digest has been the go-to source for all things quality. Our newsletter, Quality Digest, shares expert commentary and relevant industry resources to assist our readers in their quest for continuous improvement. Our website includes every column and article from the newsletter since May 2009 as well as back issues of Quality Digest magazine to August 1995. We are committed to promoting a view wherein quality is not a niche, but an integral part of every phase of manufacturing and services.