The International TechneGroup Inc. recently partnered with a noted quality function deployment specialist to help its clients with new product development. Hans Hjort will educate ITI clients on how to plan, choose and design winning products and improve time-to-market. He has 15 years of product development experience and 18 years of experience in facilitating QFD development teams.

“Many companies that attempted to implement QFD in the past have—for any number of reasons—failed to obtain the expected benefits,” says Hjort. “In these cases, the application of QFD is typically abandoned completely or had its role reduced to that of a data documentation tool instead of the proactive planning tool it was meant to be.”

He says the most common mistakes in applying QFD typically include:

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