(Pivot Management Consultants: Upland, CA) -- Brainstorming-based creativity is unpredictable; you can great ideas, or you can spend a lot of time and discover nothing is useful. TRIZ is systematic, predictable, and usable by anybody regardless of “natural talent” or “creative instincts.”

TRIZ is a proven process for generating creative solutions to a wide range of problems in many situations throughout all stages of invention, design, development, and manufacturing process.

TRIZ goes beyond generating new ideas; it helps you quickly find all the best, cost effective, and innovative solutions.

One of the primary premises of TRIZ is based on how an individual can eliminate or reduce trials and errors in the thinking process so that inventors can reach strong solutions without having to sift through long lists of solutions. This is achieved by reducing development times, but not compromising on the quality of solutions when faced with atypical problems.

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