(CRC Press: Boca Raton, FL) -- To achieve long-term profitability and ensure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering, by Dimitris N. Chorafas (CRC Press, 2011) supplies the knowledge required to effectively manage an organization in an increasingly competitive global market.

Using case studies, the book illustrates the principles, policies, and management practices applied by some of the most successful companies around the world. The real-world case studies supply valuable insight into the range of issues that confront decision makers in business. By explaining how to develop effective strategies and business plans, the text supplies both the concepts and the tools to stay on track with those plans. It also:

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