(Wiley: Hoboken, NJ) -- Brand New: Solving the Innovation Paradox—How Great Brands Invent and Launch New Products, Services, and Business Models, by G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown (Wiley, 2011) condenses decades of new-product-launch experience from the consulting firm Maddock Douglas and makes it immediately usable by your organization.

Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life (Crown Business, 2002) the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new.

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