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Quality Digest
Published: Sunday, March 21, 2004 - 23:00 Acxiom Corp. and the Massachusetts Institute of Technology will collaborate to research customer-centric information quality management. Richard Wang, director of the MIT Information Quality Program, and John R. Talburt, director of the Acxiom Laboratory for Applied Research, will lead the effort to explore data quality issues related to customer-centric information architectures. Of particular interest to the researchers are knowledge-driven customer recognition systems used in customer relationship management applications. "I see this collaboration with the MITIQ program as a means to further develop Acxiom’s enterprisewide focus on data quality and to bring together a working group of other companies interested in this same area of research," says Zachary Wilhoit, Acxiom leader for data content. The MITIQ program is based at MIT’s Center for Technology, Policy and Industrial Development in Cambridge, Massachusetts. Acxiom Corp. integrates data, services and technology to create and deliver customer and information management solutions. The core components of Acxiom’s solutions are customer data integration technology, data, database services, IT outsourcing, consulting and analytics and privacy leadership. For more information about Acxiom Corp., click here. Quality Digest does not charge readers for its content. We believe that industry news is important for you to do your job, and Quality Digest supports businesses of all types. However, someone has to pay for this content. And that’s where advertising comes in. Most people consider ads a nuisance, but they do serve a useful function besides allowing media companies to stay afloat. They keep you aware of new products and services relevant to your industry. All ads in Quality Digest apply directly to products and services that most of our readers need. You won’t see automobile or health supplement ads. So please consider turning off your ad blocker for our site. Thanks, For 40 years Quality Digest has been the go-to source for all things quality. Our newsletter, Quality Digest, shares expert commentary and relevant industry resources to assist our readers in their quest for continuous improvement. Our website includes every column and article from the newsletter since May 2009 as well as back issues of Quality Digest magazine to August 1995. We are committed to promoting a view wherein quality is not a niche, but an integral part of every phase of manufacturing and services.Acxiom and MIT Ally to Research Customer Information Systems Data Quality
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