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Retail Customer Satisfaction Drops

Internet retail makes sole gain; supermarkets and drug stores lose ground

American Customer Satisfaction Index ACSI

ACSI LLC

Thu, 02/26/2015 - 10:20
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Customer satisfaction with retail is down for the first time in four years, according to a report released by the American Customer Satisfaction Index (ACSI). All brick-and-mortar retail categories show weakening or flat customer satisfaction for the final quarter of 2014. Only Internet retail is up from a year ago.

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“Although there are several signs that the economy might finally take off, deteriorating customer satisfaction with retail suggests that consumer demand will not be where it needs to be,” says Claes Fornell, ACSI chairman and founder. “This is also reaffirmed by weak sales for most retailers over the holiday season. Unless consumer spending picks up dramatically, we won’t see much—if any—increase in the pace of economic recovery.”

The ACSI Retail Report 2014 covers customer satisfaction with supermarkets, department and discount stores, Internet retail, specialty retail stores, health and personal care stores, and gasoline stations. The report is available on the ACSI website.

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