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Companies Profit From Embracing Sustainability

Business models evolve from seeing sustainability as a necessity and an opportunity

MIT News
Wed, 02/06/2013 - 16:47
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The percentage of companies reporting a profit from their sustainability efforts rose 23 percent last year, to 37 percent, according to the most recent global study by the MIT Sloan Management Review (MIT SMR) and the Boston Consulting Group (BCG). The study, “The Innovation Bottom Line,” was released Feb. 5, 2013, on the MIT SMR website.

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This fourth annual study, which is based on a survey of 2,600 executives and managers from companies around the world, also revealed that nearly half of the companies surveyed changed their business models as a result of sustainability opportunities—marking a 20-percent rise from the previous year. The report calls these companies “sustainability-driven innovators.”

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