Countless management and HR blogs, articles, and books are packed with advice about best practices for improving workplace culture, making teamwork more effective, ways to stay on task, and methods to get the most out of meetings. In parallel, organizations often query employees with self- and peer assessments to better understand employee engagement. So why don’t those approaches always work?

Most organizations don’t take a neuroscience perspective into account. What people can and are willing to self-report doesn’t always predict their behaviors, decisions, and outcomes. Moving the needle requires getting neuroscience out of the lab and measuring neural activity in the real world and in real contexts. That is, we need to measure our brains while we do work at work, quite literally.

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