Disney’s CEO Bob Iger demanded on Jan. 9, 2023, that all employees return to the office for at least four days a week because “in a creative business like ours, nothing can replace the ability to connect, observe, and create with peers that comes from being physically together.” That’s similar to the sentiments expressed by Apple’s CEO Tim Cook, who demanded that employees come to the office for at least three days per week because “Innovation isn’t always a planned activity. It’s bumping into each other over the course of the day and advancing an idea that you just had. And you really need to be together to do that.”

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